SEO Archives - Color Fire

The Power of Google My Business: Optimizing Your Listing for Local Visibility

By Color Fire on March 20, 2024 / Business in the Front, Reporting, SEO

The Power of Google My Business: Optimizing Your Listing for Local Visibility In the digital age, having a strong online presence is crucial for businesses looking to attract local customers. One powerful tool that can help businesses improve their visibility in local search results is Google My

National Cybersecurity Awareness Month

By Color Fire on October 1, 2019 / Business in the Front, Cyber Security, SEO, Social Media, Web Dev, You Got Mail

Tags: Blogs, Content, Email

National Cybersecurity Awareness Month Halloween isn’t as scary as someone hacking into your website or online assets. That is why along with all things pumpkin, we are celebrating National Cybersecurity Awareness Month (NCSAM). It’s a great reminder to take personal accountability for our digital privacy and securityRead more →

What Are Micro-Moments?

By Color Fire on June 3, 2016 / SEO, Updates

Micro-Moments Really Matter Google recently introduced micro-moments, a new marketing moment that’s reshaping the marketing funnel and ultimately alter how companies market and sell. These can shift marketing strategies and consumer behavior. A micro-moment is defined as a mobile moment that requires only a glance to identifyRead more →

Google’s Search Quality Evaluator Guidelines Takeaways

By Color Fire on February 15, 2016 / SEO

Google’s Search Quality Evaluator Guidelines In November 2015, Google released a lengthy 160-page document called the Search Quality Evaluator Guidelines. For many SEO experts and content providers, this provided insight into Google’s ranking algorithm. It included information about what Google views as a quality website and their

SSL Certificates Helps SEO

By Color Fire on January 29, 2016 / SEO, Web Dev

What is an SSL Certificate? First, to understand how SSL certificates impact your search engine optimization, you need to know what is an SSL. A Secure Sockets Layer (SSL) is a security tool for websites. It allows secure communication of data over the internet. That means, when data,

What Google Pigeon Means For Local Search

By Color Fire on June 28, 2014 / SEO, Updates

Google Updated, Again Wait, there is ANOTHER update? Of course, but don’t fret. This isn’t a huge game changer. First, it wasn’t even big enough to name. Second, this new algorithm improves the distance and location ranking parameters for a local search. It also ties deeper into

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