SSL Certificates Help Your Search Rankings

 SSL Certificates Help Your Search Rankings

Google SSL Blog

Google now ranks sites secured with SSL certificates higher than those without.

How SSL Helps Search

SSL Certifications helps protect your customers and Google likes it too. Google has made it clear that they love security and hate spam on websites. So much so, that now they rank sites with SSL certificates higher than those without it. On top of that, the certification indicates to users that your website is safe and secure.

Keep in mind that high-quality content is still the best way to rank higher in Google search. An SSL certificate is just one more way to help. Color Fire will be switching over all our clients to SSL certifications this year. We will be reaching out and letting you know what this means and answering any questions you have about SSL certifications. The bottom line is that SSL certificates are good for your website and your clients. That is a win-win in our book

What is an SSL Certificate?

SSL stands for Secure Sockets Layer and is a security tool for your website. It was created to have secure communication of data over the Internet. When data is sent via an SSL connection, it is protected. If you have ever noticed that some websites start with HTTP instead of HTTPS – that indicates that it is an SSL certificate.

In basic terms, an SSL scrambles the data from point A to point B. This helps prevent theft, hacking and corrupting of data. Domain Validation SSL (DV), Extended Validation SSL (EV) and Organization Validation SSL (OV) are the different types of SSL certifications you can get. EVs and OVs are for business and DVs for individuals. For this article we want to focus on the overall importance of just having it on your website, if curious about which one is for you, contact us today.

Do I Need One for My Website?

Yes. Once upon a time, it was thought this was only really needed for websites with sensitive information, but that thought has changed. Nowadays everything is sensitive, such as your name and email, when it comes to the Internet. When a customer fills out a form on your site, it should be protected. This is where SSL certificates come into play.

Contact Color Fire today if you have any questions about how an SSL Certification will help your website.

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