If your business is one of the few that is not using Google Analytics, you may want to get on board with the rest of the world and create an account. Millions of businesses, especially those in the marketing and web design fields, are utilizing the valuable program. With a few easy set-up instructions and training sessions, you can gain insights into your company’s website statistics. All things considered, 67% of Fortune 500 companies are using Google Analytics, so now’s the time to get in line.
What is Google Analytics?
To put it simply, analytics refers to the interpretation of patterns in data. Google Analytics is a practical tool for businesses that want to understand their website performance and what their audience wants. Accordingly, you can see who visits your site, what they do when they are on your site, and how users found you. To put it simply, monitoring and interpreting this data will aid in your quest to deliver the tailored content that your audience craves.
What are the Benefits?
One of the many perks of using Google Analytics is that the program (and the training) is free of charge. All you need is a Gmail account and you are ready to begin. Immediately, you will be able to access over 50 reports that break down your website’s traffic data. This concerns web clicks, time on site, visits and much more. Also, Google Analytics instantly organizes and tracks your progress with charts, graphs, spreadsheets, tables, and lists. Not to mention, the data is customizable and easy to interpret for the average user. Finally, all of the data is updated in real time, so you can track your progress and articulate common trends.
How has Google Analytics improved your business? Set up the program on your business website today and get started understanding your visitors’ behavior. Color Fire builds Google Analytics into all our monthly client websites. Learn more about our marketing management services today.
