Pediatric Dentistry with a Personal Touch
Tooth Fairy Smiles is a pediatric dentistry practice stared by Dr. Marla Prokop in Annapolis, Maryland. Dr. Prokop has dedicated her career to pediatric dentistry. She started in New York with The Children’s Aid Society, a top-rated New York-based children’s charity that provides services like dental care, to inner-city children. Dr. Prokop completed her pediatric detail residency program at St. Barnabas Hospital. After she graduated, her travels brought her to the D.C. metro area. She opened her practice in 2003 and continues her passion for children’s dental care to this day.
A New Look for a Beloved Dentist
When building Tooth Fairy Smiles brand, Color Fire was inspired by the name. Dentists already have a scary stereotype when it comes to children, so we wanted branding elements that had both a child-friendliness and still showed the expertise of Dr. Prokop. to do this we focused on creating small tooth icons with various smiles and personalities. We also incorporated a fun and whimsical font as the main headers for the website. This, with a colorful graphics, helped us achieve and kid-friendly brand.
Fun and Informative Toothy Tips
The cornerstone of our marketing for Tooth Fairy Smiles in their content marketing. Color Fire oversees their blog schedule and copywriting. We focus on a kid-friendly tone but geared toward parents who have serious questions about their kids’ dental health. The topics chosen are based on keyword research, parent inquiries, timely events, and learning activities. Our team works together to create content that is not only relevant and knowledgeable, but shareable and engaging. In tandem with a content schedule, we have a social media calendar on when topics should be shared and are most likely to drive traffic back to Tooth Fairy Smile’s website.
Brand New Polished Website
The challenge with Tooth Fairy Smiles was for us to create a website that was user-friendly, easy to navigate, and helped parents get the knowledge they seek, all while driving traffic and awareness of Dr. Prokop’s practice. Since education was an important part of Tooth Fairy Smiles’ objectives, it is the first thing you see on the website. This is followed by a simple but clear call-to-action, CTA, to set up an appointment. From there we wanted to include quick links, location, hours, awards, and all the major services Tooth Fairy Smiles’ provides. Color Fire developed a layout with the colorful, bright branding, to create a user-friendly website.
Custom Designed Graphics Exclusive to Your Brand
In addition to traditional blog content, Color Fire also created custom graphics and infographics for teachers, parents, and kids to learn more about children’s dental health. This included but was not limited to toothly timelines, diagrams, dental issues, and more. These were all created with all staying true to the brand. It also helped search engine optimation (SEO) as the related topic image search would garner those custom graphics, in turn driving more traffic to the website. At Color Fire we believe in a holistic approach to online marketing, not just content, not just social media, not just a website. It is a combination of marketing channels that allow us to help drive our clients’ success.
