5 Tips for Choosing Website Fonts

5 Tips for Choosing Website Fonts

Choosing Website Fonts

Choosing website fonts can seem like an impossible task. The good news is, you don’t have to do this on your own!

When it comes to choosing website fonts, there is a lot to consider. Some of the decisions include compatibility, load time and design purpose. It’s important to pick a typeface that’s a reflection of your company and brand. Also, typefaces should be web-ready. Make sure your fonts are optimized for most screen sizes and can be legible. Additionally, the font should be properly licensed. We have several tips for choosing website fonts that work best for you and your company.

1. Start with the Basics

Deciding what web fonts to use for a website is just like any other typography project. You have to go back to the basics. There are other type categories but in terms of web design, almost every project is based on if the type is going to be a serif or a sans serif font. Followed by the font’s kerning, tracking and leading; the amount of space that surrounds text, spacing between letters, and the amount between the lines of text. Next, how is the overall readability of the text? Think of your target market and user demographic. Finally, remember that you don’t have to use a lot of typefaces on your website; two is a party and three is a crowd.

2. Be Considerate of Tone and Message

Start with the type. The font typeface should be appropriate for its context. For example, fonts chosen for a funeral website should be professional and not playful because it’s a reflection of their services. There are a lot of different font options out there. However, you don’t have to use all of them at once.

bad-typography Choosing Website Fonts

Think of your audience when you are representing your company.

Harmonizing different fonts together can make your website beautifully. Here are some questions to ask yourself when choosing a font choice:

  • Is the project formal or casual?
  • Should text be bold or lighter?
  • Is the typeface for large or small text?
  • How will it pair with color or images?
  • Does the mood of lettering match the words being read?
  • Does it match your brand?

3. Consider the Load Time

roboto-slab-load-time Choosing Website Fonts

Here is an image from Google fonts to show the loading time for Roboto Slab font.

Once you have started to narrow down the typefaces that you are considering of using on your website, check out it’s load time. If a font does not load quickly, it would be wise to look for another option. Users no longer have patience for slow websites. When selecting a typeface test it for speed. Most type services have an ability to test the loading time like Google or other services like Adobe Typekit, Fonts.com, Webtype, and Fontspring.

4. Think About Compatibility

By now, you should be on the right track to choosing a typeface. The next step would be to test the font’s compatibility. One of the things that make web typography so difficult is that the browsers are always changing and getting updates. We recommend that you select fonts that are compatible with modern web interfaces used on desktop, mobile and tablet devices. You will have more luck if you stick to a type-family that is designed for the web or by using options from Google Fonts or the @font-face rule.

5. Look at Your Competitors

It’s okay to look at suggestions or even your competitors. What’re they doing that you’re not? Font pairing can be a difficult endeavor and it’s not a strong suit for every designer. Getting help is okay. Just remember the basics principles of font pairing. We suggest mix-and-matching your font choices. For example, try pairing a serif and a sans serif font together.

Selecting a typeface for your website is a difficult task, but it feels incredibly rewarding when you find the perfect combination. Or it will make you want to pull your hair out when nothing seems to work. We don’t want that! Give us a call at Color Fire, and we can help you out with building your website to perfection.

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