Top 5 Takeaways from Google’s Search Quality Evaluator Guidelines

Top 5 Takeaways from Google’s Search Quality Evaluator Guidelines

In November 2015, Google released a lengthy 160-page document called the Search Quality Evaluator Guidelines. For many SEO experts and content providers, this provided insight into Google’s ranking algorithm. It included information about what Google views as a quality website and their search ranking factors. If you have a quality website, you will rank before your competitors. Seems easy enough, but how? We went through the document and here are our top 5 takeaways from Google’s Search Quality Evaluator Guidelines:

5. Page Design

We all know a horrible website when we see one: outdated site design, information that is hard to find, or an overload of information. Google takes it one step further. They look at the focus of pages on your website. Is the purpose front and center? Or, do users have to scroll to get to the pertinent content on the page? One thing that is crucial to note, though, is that ugly does not mean bad. Websites might not have the prettiest faces, but if their user-experience meets their customer’s needs, Google rates them higher.

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