Archive for the The Ultimate Guide to SEO Category

The Benefits of Blogging For Your Business

The Benefits of Blogging For Your Business

The Benefits of Blogging For Your Business Yes, you heard it right, blogs aren’t dead. Blogging for your business isn’t a new concept. Although how to go about it and the strategies to disburse your content have evolved. Blogging is still important for so many reasons, but

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The Moments That Really Matter: Micro-Moments

The Moments That Really Matter: Micro-Moments

The Moments That Really Matter: Micro-Moments Google recently introduced micro moments, a new marketing moment that’s reshaping the marketing funnel and ultimately alter how companies market and sell. Marketing strategies and consumer behavior are shifting because of micro moments. Check out how what micro-moments are and how

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Google’s Mobile Update May 2016

Google’s Mobile Update May 2016

In May 2016, Google will be increasing the scrutiny on non-mobile-friendly websites. This announcement came recently from Google’s Webmaster Central Blog. This update is part of the significant Mobile update from last April 21st, 2015, coined MOBILEGEDDON.

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Top 5 Takeaways from Google’s Search Quality Evaluator Guidelines

Top 5 Takeaways from Google’s Search Quality Evaluator Guidelines

In November 2015, Google released a lengthy 160-page document called the Search Quality Evaluator Guidelines. For many SEO experts and content providers, this provided insight into Google’s ranking algorithm. It included information about what Google views as a quality website and their search ranking factors. If you have a quality website, you will rank before your competitors. Seems easy enough, but how? We went through the document and here are our top 5 takeaways from Google’s Search Quality Evaluator Guidelines:

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SSL Certificates Help Your Search Rankings

SSL Certificates Help Your Search Rankings

SSL Certifications helps protect your customers and Google likes it too. Google has made it clear that they love security and hate spam on websites. So much so, that now they rank sites with SSL certificates higher than those without it. On top of that, the certification indicates to users that your website is safe and secure.

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Last Chance for a Mobile-Friendly Website

Last Chance for a Mobile-Friendly Website

Last Chance for a Mobile-Friendly Website Websites that are not mobile-friendly can be difficult to see on a mobile device. It may require the user to pinch or zoom to read the content. This is typically a frustrating experience. Mobile-Friendly Matters Intuitively we have know for some

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SEO and Social – Year End Review

SEO and Social – Year End Review

SEO and Social – Year End Review By: Shannon Beauchamp Lepthien Many SEO experts and social media gurus are numbers people. So it comes as no surprise that they tend to over analysis, over-predict and estimate the hell of what is to come. While I read all

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5 Copywriting Ideas for Engaging Content

5 Copywriting Ideas for Engaging Content

5 Copywriting Ideas for Engaging Content By: Tifany Smith How Do You Make Your Content Standout? We all have a choice. We can arm our business with the tools needed to stand out from the rest, or we can risk fading into the background. As I mentioned

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What Google Pigeon Means For Local Search

What Google Pigeon Means For Local Search

What Google Pigeon Means For Local Search By: Shannon Beauchamp Lepthien Wait, there is ANOTHER update? Of course, but don’t fret. This isn’t a huge game changer. First, it wasn’t even big enough to name, so Search Engine Land has coined it the Pigeon update. Second, this

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