Archive for the Marketing Tips Category

Is Your Business Using Google Analytics?

Is Your Business Using Google Analytics?

If your business is one of the few that is not using Google Analytics, you may want to get on board with the rest of the world and create an account. Millions of businesses, especially those in the marketing and web design fields, are utilizing the valuable program.

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Steps to Determining Your USP

Steps to Determining Your USP

Before you being to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. The key to selling your business is what marketers call a unique selling proposition or USP. It’s what makes your business stand out from the crowd and tells your customers what is special about you. Pinpointing your uniqueness can require some hard soul-searching and creativity. Here are a few steps for determining your USP.

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5 Tips for Choosing Website Fonts

5 Tips for Choosing Website Fonts

When it comes to choosing website fonts, there is a lot to consider. Some of the decisions include compatibility, load time and design purpose. It’s important to pick a typeface that’s a reflection of your company and brand. Also, typefaces should be web-ready. Make sure your fonts are optimized for most screen sizes and can be legible. Additionally, the font should be properly licensed. We have several tips for choosing website fonts that work best for you and your company.

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How Pokémon Go Can Help Small Business

How Pokémon Go Can Help Small Business

Everyone is playing Pokémon Go. If you’re not already playing it yourself, you’ve no doubt heard about it. You may have also heard how businesses are upset or embracing this hot game. So, that begs the question – how can Pokémon Go help your small business? It’s not an exaggeration to say that the new mobile and augmented reality game is having an enormous impact on people’s daily routines.

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5 Reasons Why Email Marketing Still Works

5 Reasons Why Email Marketing Still Works

5 Reasons Why Email Marketing Still Works Is email dead? No, and if you think it is, here are the top 5 reasons why email marketing still works. 1. Email is an easy way to reach mobile customers. Everyone uses their phones to check social media, to

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The Benefits of Blogging For Your Business

The Benefits of Blogging For Your Business

The Benefits of Blogging For Your Business Yes, you heard it right. Blogs aren’t dead. Blogging for your business isn’t a new concept. Although, the ways in which to go about it and the strategies to disburse your content has evolved. Blogging is important for so many

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The Moments That Really Matter: Micro-Moments

The Moments That Really Matter: Micro-Moments

The Moments That Really Matter: Micro-Moments Google recently introduced micro moments, a new marketing moment that’s reshaping the marketing funnel and ultimately alter how companies market and sell. Marketing strategies and consumer behavior are shifting because of micro moments. Check out how what micro-moments are and how

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4 Important Takeaways From Facebook’s F8 Developer Conference

4 Important Takeaways From Facebook’s F8 Developer Conference

4 Important Takeaways From Facebook’s F8 Developer Conference Facebook hosted its annual F8 Developer Conference, a 2-day affair in San Francisco, to share with developers and investors it’s plans and visions for the future. The conference was aimed at informing developers how Facebook seeks to break out

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Google’s Mobile Update May 2016

Google’s Mobile Update May 2016

In May 2016, Google will be increasing the scrutiny on non-mobile-friendly websites. This announcement came recently from Google’s Webmaster Central Blog. This update is part of the significant Mobile update from last April 21st, 2015, coined MOBILEGEDDON.

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Top 5 Takeaways from Google’s Search Quality Evaluator Guidelines

Top 5 Takeaways from Google’s Search Quality Evaluator Guidelines

In November 2015, Google released a lengthy 160-page document called the Search Quality Evaluator Guidelines. For many SEO experts and content providers, this provided insight into Google’s ranking algorithm. It included information about what Google views as a quality website and their search ranking factors. If you have a quality website, you will rank before your competitors. Seems easy enough, but how? We went through the document and here are our top 5 takeaways from Google’s Search Quality Evaluator Guidelines:

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