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  • Unique Selling Proposition Color Fire
    Steps to Determining Your USP
    August 15, 2016 by
    Before you being to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. The key to selling your business is what marketers call a unique selling proposition or USP. It’s what makes your business stand out from the crowd and tells your customers what is special about you. Pinpointing your uniqueness can require some hard soul-searching and creativity. Here are a few steps for determining your USP. ...
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